Created for a new generation reinventing the city 212 VIP Men penetrates the noise with an unforgettable modern fragrance. They have no need to break the rules, they just create new ones, and others follow.

TYPE : INTIMATE & MAGNETIC

HIS PARTY, HIS WAY

Confident in seduction, without discernible ego this nightlife royalty is at one with the pulse of the city. The powerful silhouette of the 212 VIP Men bottle is reflective of the youthful exuberance contained within, modern, direct and inspired by the most exclusive of parties in NYC.